Senior Marketing Manager – Chicago – 1268

1268  – Senior Marketing Manager – CHICAGOLAND

Our client is an expert and a world leader in the field of flooring solutions for a variety of markets (sports, healthcare, retirement homes, retail, industry, education, social housing, offices…). The company is eco-responsible and has set the highest standards when it comes to environmental quality, using recycled materials across all its product lines.  Headquartered in Europe, the company is growing at a fast pace in the US.

The purpose of this position:

  • This new position entails leading a sport related product line offering and marketing activities, to achieve its consumer business sales targets in the USA. Your role will be to manage all aspects of the marketing activities of the consumer business including: 4P’s, Market analysis of trends and competition, identification of opportunities,  leading production innovation strategy with R&D team, setting the 3 year marketing plan vision, developing and executing annual marketing plan in order reach target sales, identifying changes in the marketing environment or competitive landscape, and evaluating and adjusting or redrafting plans and priorities accordingly, in order to meet sales/profit goals

Reporting & Position within the organization:  

  • This position reports to the US VP of Marketing and in dotted line to the VP of Sales
  • Collaborates with Director of Communications, sports marketing communication specialist and insides sales team
  • Your duties will lead you to be in contact with various departments of the company, out particularly:

– Dealerships

– R&D team

– USA Associate product manager

– USA Technical Managers

Objectives:

STRATEGY & MARKET RESEARCH AND ANALYSIS

  • Oversees all primary and secondary marketing research, market and segment analysis, category competitive analysis, positioning and segmentation analysis, to set brand/product diagnostics in order to identify opportunities, priorities and differentiating positioning
  • Identify consumer and dealer’s needs, category trends and future sources of growth, product and accessories category(ies) or line extensions
  • Creates 3-year business plans (BP) with market data to evaluate the best market opportunities and product & accessories introduction opportunities
  • Leads benchmark competitive product analysis of the segment/category and ensures that information is decimated to sales team and dealer network
  • Track ROI of the consumer business and product category adjust lines in order meet sales and profit goals
  • Makes recommendation on the pricing and channel strategies

PRODUCT AND MARKETING MANAGEMENT & DEVELOPMENT

  • Identifies breakthrough innovation, new categories, and new market opportunities
  • Develops the 3-year consumer business priorities, product and accessories launch calendar, maximizes existing or identifies new distribution network, and setting pricing strategies
  • As the consumer product leader, works hand in hand with R&D teams located in France and USA to improve product specification and leads product development for the segment
  • Develops competitive benchmark analysis, using relevant data and lab testing’s to show the benefits of the range
  • In collaboration with technical team, ensures all products meet or surpass country product requirements – ASTM
  • Collaborates with operation and supply chain to ensure smooth product launches and stocking program strategy
  • Responsible for field survey, in depth interview with target buyers and dealers to identify trends and refine product offering to meet USA needs
  • Responsible in developing unique positioning and key selling arguments for each product line
  • Develops tools required for the product launches on time, within budget and ensure following corporate branding guidelines
  • Leads, overseas, creates content to ensure product knowledge by the sales team and dealers
  • Executes product launches, including product training
  • Provide mentoring to all sales and communication team on product lines

USA ACCESSORIES (20%)

  • Monitors sales revenues and profitability for the product line and adapts line in order to provide best ROI
  • Identifies new accessories, sets pricing and evaluates sales and profit potential
  • SKU management: generate recommendations for new product additions and product deletions
  • Works with procurement to find vendors and negotiate pricing
  • Manages branding of the accessories
  • Ensures accessories lines meet market norms
  • Collaborates with operation team to optimize the lines
  • Manages product launches to the sales team

ANNUAL MARKETING PROGRAMS

  • Develops and executes annual marketing plan, strategies and tactics within budget and brand guidelines in order to generate consumer business for the existing dealer network (brand awareness, promotional offers, direct marketing, flyer distribution, media planning, online marketing, content marketing, sponsorships, events and tradeshows…)
  • Creates and manages content for the brand website and social media platforms
  • Develops collaborative relationship with dealer network, to identify needs and provide appropriate marketing support (brochures, point of sales display, local events support, assets for websites) within brand guidelines and budgets
  • Negotiates, plans, coordinates and maximizes major industry annual events: NCAA sponsorships, Tradeshows, customer events
  • Creates sales incentive programs and rewards for the dealer network
  • Build and maintain excellent relationships with sales force and dealer network
  • Participates in all of the organization’s marketing strategic meetings
  • Takes on a leadership role in all sales meetings

Candidate Profile:

  • MBA/MSc in Marketing with significant prior experience in B to B and Consumer marketing
  • 7 years of previous Marketing Experience
  • Ability to travel 20% of the time
  • Experience with dealer networks or franchises
  • P&L and SKUs management experience
  • Proficiency in PowerPoint, Excel, Word
  • Strong written and oral communication skills
  • Collaborative management style, with multiple indirect report in different roles and locations
  • Autonomous and driven
  • Strong organizational skills and ability to manage multiple projects, prioritize and meet deadlines
  • Strong analytical skills
  • Positive attitude and ability to adapt
  • Creative, strategic and entrepreneurial spirit desired
  • Respectful and team oriented

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