Senior Sales Director – USA – 1254

Recruiting for European Companies Doing Business in the USA 

1254 – Senior Sales Director USA

Our client is an expert and a world leader in the field of flooring solutions for a variety of markets (healthcare, retirement homes, retail, industry, education, social housing, offices, sports…). The company is eco-responsible and has set the highest standards when it comes to environmental quality, using recycled materials across all its product lines.

This is an amazing opportunity for a true leader who is ready to be a part of a growing company. The Senior Sales Director will report to the Chief Sales & Marketing Officer and will supervise a dedicated team (regional managers) of 5 people.

The Sales Director will be in contact with various departments of the company, particularly: Customer Service department, Marketing department, Technical Assistance department and Human Resources.

The main responsibilities are:

In the area of Sales:

  • Contribute to defining sales strategy and market approach for the distribution / dealers network
  • Contribute to the achievement of a sales budget for each territory / dealer
  • Propose a detail sales & marketing budget every year
  • Cover personally several national or regional customers that are strategic to the product line
  • Contribute to building an appropriate network of distributors aimed at covering all areas/ states with potential in the territory
  • Support dealers and ensure products training as well as joint customers visits together with dealers’ sales staff
  • Define action plans aimed at implementing the strategy
  • Keep precise records, on an ongoing basis, of significant actions in the territory concerning targeted distributors / dealers
  • Based on sales analysis, drive product mix in order to reach corporate goals and maximize growth and profit margin
  • Propose price positioning per customer type, territory and or product family
  • Ensure consistent incentive, training of internal and external sales teams
  • Recruitment of a team, to manage and monitor them
  • Participate and propose trade show(s)

In the area of Marketing (in collaboration with the Marketing team):

  • Contribute to defining stocking program details
  • Provide market intelligence concerning Competition, Distribution, Product trends, Standards, etc… to feed strategy and action plans
  • Suggest ideas to contribute to the product range development (in particular design trend and specific for the USA market)
  • In relation with logistics department, ensure smooth follow-up of the stocking program inventory
  • Propose sampling and advertising initiatives, including marketing tools, web content, trade shows, and display.
  • Propose promotional initiatives aimed at increasing the amount of sales.
  • Propose sales incentives, contests aimed at motivating sales forces
  • In relation with management, contribute to organizing sales seminars and product launches

Candidate Profile:

  • Minimum 10 years of experience in sales in distribution channel with exclusive dealers or franchisees
  • University Degree (Business and Management School or University)
  • B to C to B experience (consumer product sell through distributors)
  • Sales and tactical marketing skills (4 Ps)
  • Ability to communicate and to convince
  • Excellent people relationship skills
  • Team spirit and leadership
  • Ability to propose and to implement
  • Organization, perseverance, tenacity, thorough approach
  • Creativity, ability to analyze and summarize
  • Autonomous
  • Operational, field oriented

Please Note:  You must reside near a major US airport.  This position will require travel between 50-60% of the time. Frequent visits to Chicago and Salt Lake City are to be expected.  .  


To apply, please email your resume (preferably Word format) to with the reference 1254 in the subject line.

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